(RED): 30 Cents Makes a Difference

Last week, I kept seeing pictures of the number 30 on Instagram. Upon closer inspection, I realized that the posts were for (RED), an organization that’s fighting to end AIDS in Africa. I believe in (RED)’s mission and want to support them any way I can. So, I’m taking this opportunity to do my part.

HIV/AIDS is not only a preventable disease, but a treatable one. Through the use of ARVs (antiretroviral medication), people with HIV can live healthy, active lives. They even have the ability to pass that down to their children. ARVs lower the risk of a mother transmitting the virus to her child from 45% to only 5%.

The best news of all? The average cost of an ARV pill has been reduced from almost $30 a day fifteen years ago, to around 30 cents a day. That’s incredible! (Hence, all of the celebrating on social media.)

#regram from @red

However, despite lowered costs and increased accessibility, there are still 600 babies being born with the virus EVERY DAY. In fact, only two years ago, the World Health Organization reported that 35 million people were living with HIV/AIDS worldwide, with almost 71% of those people in sub-Saharan Africa. Those people are dying without these medications. So, how can you help?

Nelson Mandela said, “Education is the most powerful weapon which you can use to change the world.” Spread the word about HIV/AIDS and the work (RED) is doing. Who knows how many people you can impact with a single Instagram photo? Facebook post? Tweet?

I also recommend providing financial support by donating directly to (RED). 100% of your donation will be used to fight HIV/AIDS. Or, you can purchase one of their partners’ products, where 50% of the proceeds go directly to The Global Fund. (This organization is funded partly by (RED), to fight AIDS, tuberculosis and malaria.)

The strides that have been made since (RED) began in 2006 are immeasurable. They’ve helped sixty million people so far! It’s not unrealistic to say that our generation could see the end of AIDS, once and for all. I don’t know about you, but I want to be a part of that.

Let’s #endAIDS together.



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